I said something similar in the RP discord earlier today, only I suspect it was to fill a gap in the release table because VRAINS is being cut short. If it was tied to Duel Links and its Speed Duels, wouldn't they slap on the Speed Duels branding and markings?
In the case of products filling the gap, the next core set after IGAS (which will be our May set) is likely to contain a lot of the remaining anime cards anyway. The reissue of the movie pack is for the TCG, and is likely to promote duel links.