People are all like "They must be promoting it cause 3 Houses didn't sell", "Fire Emblem now has just as many characters as Pokemon" and I'm just like "They ascended the meme! Good stuff Nintendo!"
You can easily argue Pokemon has way more characters than FE. It has 2 additional counting Pokemon trainer as 3 characters and 2 of the Fire Emblem characters are just echoes of other Fire Emblem characters with a 3rd being pretty similar too. Pokemon only has 1 pseudo-echo in its total.